Since 1990, Generation Green (a 501c3) has sought to inform and encourage environmental action in CCC. The mission of Generation Green is to educate and inspire local residents and stakeholders in Contra Costa County to Reduce Our Impact on the Earth, to Reuse Our Materials, to Respect Our Planet and to empower citizens to implement sustainable actions to reduce our carbon footprint.
In 2007, Generation Green launched the Contra Costa County Climate Leaders Program. 4CL’s first action was a collaboration with ICLEI, to get cities to sign the US Mayors Climate Protection agreement and take up the ICLEI five step process to reduce GHGs.
We are proud to announce that as of September 2012 we have been Green Business Certified by the California Green Business Program. As part of our application we have developed and adopted an Environmental Purchasing Policy.
Acting as executive director, former Moraga Mayor Lynda Deschambault provides project oversight. Funding is provided from corporate donations and grants.
The mission of the Contra Costa County Climate Leaders Program (4CL) is to help cities take action and reduce Green House Gas (GHG) emissions in Contra Costa County (CCC). To facilitate regional action, we monitor activities, provide free resources and tools and a multimedia communications strategy that ensures best practices are shared and implemented. Joined by elected officials, paid staff, volunteer advocates and grassroots organizations, we are ALL climate leaders in CCC.
The 19 cities in CCC are some of the fastest growing areas in the Bay Area. It is critical that CCC utilize smart growth opportunities and cities share best practices for many reasons:
The County’s emission rate in tons/person is the highest of all the Bay Area counties.
- The population is significant in size (1 million as compared to Alameda’s 1.4 million).
- The growth rate of CCC (8%) is much higher than the other counties and higher than California as a whole (6%).
With the passage of AB32 and SB375 these numbers become significant, and our organization becomes even more important in achieving regional goals.
There are no dues or fees or to use the tools and resources provided. We are all volunteers working for the same cause: to reduce GHG emissions in our cities. We provide the following:
Collaboration opportunities to share best practices
To sign up, please email firstname.lastname@example.org.
Lynda Deschambault, President & Co-founder
Co-Founder of Generation Green, Lynda holds a dual degree in Chemistry/Soil Science, and an M.B.A. in Management/Marketing. She has more than 17 years in the environmental laboratory business, and 4 years as a private business consultant. Lynda then went to work as an Environmental Scientist performing inspections for five years, and several years as a project manager for cleaning up contaminated sites. Lynda often focused her efforts on working with schools, tribes and environmental justice communities. She participated in two overseas activities in African third world countries with the United Nations Environmental Program (UNEP). Lynda and founded the Contra Costa County Climate Leaders (4CL) Program in 2007, providing outreach tools and assistance to local government decision makers to address climate change. During the past five years, Lynda served as an elected official to the Town of Moraga for four years, and held the position of Mayor in 2008. In her spare time, she likes to garden, study herbology, scuba dive and walk her Siberian huskies!
R.C. Ferris aka The Dumpster Diva, Vice President & Co-Founder
Co-Founder of Generation Green, R.C. (also known as the Dumpster Diva) is a recycled artist and the materials coordinator for our Dumpster Diversion Project! She creates many new and unique craft items, and gathers the materials for educational classes. RC also coordinates the exchange for reuse of materials with various artists, schools and other re-use organizations in the Bay area. The Dumpster Diva, won the 1999 Earth Day award from Region IX’s USEPA for her contributions as an environmental educator. The agency also featured her fabulous “trashy fashion show”: outfits, made from reused materials at a ReUse Extravaganza featuring more than 20 reuse artists with products made from found or discarded objects. RC worked for the Contra Costa Library for 25 years as a Library Assistant and has provided numerous reuse activities for all ages at various library events. R.C. served as the Recycling Assistant for the City of Antioch, responsible for implementing recycling programs in schools and at large public events. She has participated (and won awards) at East Bay’s annual “Trash to Treasures” contest, assisted in the design of an award winning population display for the lobby of Walnut Creek’s Center for the arts, co-organized an environmental leadership weekend retreat for teenagers, and worked on the Contra Costa Earth Day steering committee. R.C. currently works as a recycling coordinator for Allied Waste in Pacheco and also serves on the board of the Martinez Arts Association.
Sheila Hill, Director
Is a Founding Member of Sustainable Contra Costa (SCOCO) and a true Bay Area native, having lived, worked and played here her whole life. She is a Contra Costa County Master Gardener and most recently served as the Development Manager at the Gardens at Heather Farm in Walnut Creek, where she enjoyed volunteering and then working for many years to cultivate environmental awareness with children as well as fundraising to support those important programs. Sheila works with students, parents, teachers and administrators countywide to support and promote sustainability on their campuses and in their communities through her Sustainable Schools program. Collaborating with other local nonprofit organizations has always been a priority and current projects include working with Wellness City Challenge to improve the food in schools – while incorporating other facets of sustainability such as waste reduction, green cleaning, and schools gardens.
Jency James, Director
Jency James grew up in Roseville, CA where her passion for environmental issues took hold. She graduated from Saint Mary’s College with a BA in Environmental Studies. While at Saint Mary’s, Jency became involved with the Contra Costa County Climate Leaders Program, planning environmental workshops for city staff. She joined the Generation Green Board in 2015. In her professional work, Jency is a recycling coordinator for Republic Services. She manages recycling and composting programs at apartments in Central Contra Costa and works to make city-wide events more zero waste oriented. Jency believes local actions create global change and is proud to be part of an organization that empowers and educates at the local government scale.
Celeste Marlow McCullough, Director
Celeste has lived in Concord for the past 14 years is a mother to a teenage son and daughter. She graduated from UCSB with a degree in Environmental Studies and has been active in policy making for the last 12 years. She has served on several education boards such as Headstart and Site Council and taught natural science classes with the Heather Farms Education Department. She currently works at Chabot Space and Science Center as a Mission control Specialist in the Challenger Simulator and is working with science center and school district on developing and implementing a geology course. In her spare time, Celeste enjoys swimming and gardening.
Dean Mayer, Director
Dean Mayer manages corporate sustainability communications for Clif Bar & Company, an organic food company that has become a national leader in green business practices, winning multiple environmental awards during his tenure. A Wisconsin native, Dean began his career as a journalist covering the environment for one of the Badger state’s largest daily newspapers. In 2006, he founded Sustainable Moraga, a citizen-led, local environmental group in Contra Costa County. In 2007, he served as a volunteer communications consultant during the development of the David Brower Center, a non-profit hub for the environmental movement in Berkeley, CA. He continues to volunteer for the David Brower Center today, supporting the facility’s public events team. Dean and his family have been Moraga residents since 1999.